Protocol Digital Marketing

The Simplest Rule for Speaking to Buyers, Not Browsers

A small mistake from my photography site reminded me why speaking to the right person is simple, but not easy

19 hrs ago • Tommy McDevitt

Your Business Does Good Work. But That’s Only the First Problem Solved

What a small photography business taught me about offers, visibility and being chosen

Jun 12 • Tommy McDevitt

1

The Panda Trap: A Simple Lesson in Selling at the Perfect Moment

The best offers meet people exactly when they are most ready to buy

Jun 3 • Tommy McDevitt

1

May 2026

The Rare Advantage Hiding Inside Your Unfinished Work

Consistency is not about volume. It is about leaving enough useful evidence for people to believe you.

May 28 • Tommy McDevitt

2

March 2026

The Fatal Mistake I Made When I Started My First Business

What most first-time founders misunderstand about demand

Mar 5 • Tommy McDevitt

2

February 2026

The Internet Keeps Getting Worse. Here's Why That’s Good News for You.

The surprising reward inside AI saturation

Feb 26 • Tommy McDevitt

1

Oh, No! I Made A Big Marketing Oopsie...

The result of preaching about something then neglecting it

Feb 10 • Tommy McDevitt

3

1

The Real Reason Your “Superior Product” Isn’t Working

And the advantage your competitors can never copy

Feb 3 • Tommy McDevitt

1

January 2026

Effort Isn't the Problem: Why Your Content Still Doesn't Matter

How hard work masks the real reason your content marketing isn’t working

Jan 30 • Tommy McDevitt

5

1

You Built a Better Website. So Why Are They Beating You?

The trust mismatch hiding inside most “good” business websites

Jan 21 • Tommy McDevitt

2

Why Your Best Content Gets No Traffic (And Your Worst Performs)

On the mismatch between quality and visibility

Jan 15 • Tommy McDevitt

5

You Can Double Your Website Visitors and Still Not Grow. Here's Why.

What really happens when you optimise for volume

Jan 6 • Tommy McDevitt

5