Your Business Does Good Work. But That’s Only the First Problem Solved

What a small photography business taught me about offers, visibility and being chosen

The Kuala Lumpur skyline. Taken by me on holiday earlier this year.

Good work isn’t enough if you can’t prove to the world why it should care.

It sounds harsh. But the world of business doesn’t give participation trophies. It rewards visible value.

Recently, I gave myself a small live test of that idea: I launched a portrait photography business to help pe…