Stop Protecting Your Feelings (And Start Getting More Clients)

The simple, uncomfortable habit that separates successful business owners from the rest

Image credit: ChatGPT

I felt a rush of butterflies I hadn’t experienced since asking a classmate to dance at a school disco decades ago.

The café was empty. I was the only customer.

I was clutching a fresh cappuccino, handed to me by a barista not 10 seconds before. Then, after she told me how much it would cost, she looked up at me expectantly and waited …