Protocol Digital Marketing

Protocol Digital Marketing

The Real Reason Your “Superior Product” Isn’t Working

And the advantage your competitors can never copy

Tommy McDevitt's avatar
Tommy McDevitt
Feb 03, 2026
∙ Paid
Upgrade to paid to play voiceover
An AI-generated image of a person climbing a staircase that leads into the sky.
“Ladder to nowhere” by Midjourney

Share

Starting and running a business can be a complete mindfuck.

When we begin, we’re constantly overthinking.

Will this work?
Has this been done before?
What about my list of 1001 reasons that this is a terrible idea?

Then, when we are up and running, it’s just as bad.

Why isn’t this working?
What if someone steals my idea?
Worst of…

User's avatar

Continue reading this post for free, courtesy of Tommy McDevitt.

Or purchase a paid subscription.
© 2026 Thomas McDevitt · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture