The Fatal Mistake I Made When I Started My First Business
What most first-time founders misunderstand about demand
“Do what you love” or “do what you’re good at” is lousy advice for starting a business.
I’ve been a casual photographer for over a decade. I mostly ever did it for fun, but I always wondered what it would be like to monetise. People had told me my artwork was pretty good, so I figured it was worth trying.
So, I began my very …



