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90 Days Into SEO, I Realised I'd Been Solving the Wrong Problems

The subtle SEO truths you only notice after you start

Tommy McDevitt's avatar
Tommy McDevitt
Dec 16, 2025
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Over the last 3 months, SEO became a very different challenge to the one I expected.

I went into it with a head full of advice. I had a strong sense that I needed to do it “right”, and that if I missed something important early on, I’d pay for it later. But what surprised me wasn’t how much there was to learn, even though there wa…

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